pitch

My magazine is going to be different to other fashion magazines as it is going to be a gender inclusive magazine so I will have both males and females on the front covers of my magazine and also the fashion tips and trends will relate to both males and females.

I am also going to use multi cultural models to include a wider target audience.

•Brick walls

•Trafford Centre- marble beams (leaning against), grand staircases, chandelier

•Parks- Nature including leaves and trees.

•Murals on walls

I am looking for photograph locations that represent nature and culture to with the target audience who are culturally aware and of a higher class.

•Freedom

•Liberté

•Liberty

I have picked titles all relating to freedom as I believe in gender equality and free will to choose how you dress. This is to help change societies stigma against female and male fashion choice.

•Vogue

•Marie Claire

•GQ

I have taken inspiration from these magazines as I would like to use the layout of the covers and contents pages in my own work as they have a simple format with a key image on the cover and detail in the contents pages. I am going to take the two magazines for males and females and combine them to made a gender inclusive magazine to widen the range of target audience.

Cover 1: I will have both a male and a female on the cover with a long shot so you can see a full outfit choice. I will angle my picture low down to represent the power and strength in equality. From this you will also be able to see the background which I am thinking could be in the grand staircase of the Trafford Centre to fit in with the sophisticated nature of the Target Audience.

Cover 2: I want to include a mid shot or maybe even a head shot of the two models (male and female) to show the facial expressions which represents the models are strong and powerful in their own choice of clothing leading to them being confident and comfortable. This links to the target audience as they are culturally aware of what is going on around them.

•I am going to have many different models featuring throughout my magazine but on my front covers I will have 2 models- one male, one female. I am also going to have multi-cultural models to appeal to a wider audience.

•On the contents page I will have lots of detailed story ideas with smaller thumbnail pictures including many more male and female models showing different angles and shot types.

•The models will be wearing a range of different outfits and minimal make up to represent natural beauty and confidence.

•The audience my magazine is aimed at are culturally sophisticated 16-25 year olds of a high class A,B. This means that the audience are culturally aware of what is going on around them linking to equality and gender differences.

•My magazine is also aimed at both males and female from different ethnic backgrounds.

•People who are looking for fashion tips and believe in equality of the sex’s.

•Baeur are the UK’s largest magazine publisher who also publish magazines, TV, Radio etc. all around the world.

•I think with the magazines that Baeur produce, there is a gap in the market for a gender inclusive magazines that gives off positive energy surrounded free choice and confidence linking to natural beauty as most magazines give of the view that you have to be thin and beautiful to be a model but with my magazine it represents inner beauty as well as natural beauty.